Clear Choice: The Film Trainer Joins The Madico Team
Why Madico?
One of Madico’s Core Values is:
“We will strive for positive partnerships that balance the best interests of our shareholders, suppliers, employees, customers, and communities.”
This stood out to me because Madico has a well balanced approach to conducting business with their dealers and employees. Through my initial meetings with them so far, they truly keep the dealer in mind when discussing new ideas & projects such as assembling the Madico ambassador team. This is important to me because the dealers are oftentimes the main people who have a strong pulse on the marketplace.
By listening more to our dealers, we are able to identify common challenges and assist in providing the resources and solutions to manage these challenges.
The more problems we can solve as Madico, the easier it becomes for the independent dealers to grow in their communities.
When did you start with Madico?
I accepted the role In December 2022. I officially start in Jan 5, 2023— the 1st day of Tinter Battles™ 2023. There is no better way to start the year off with a great community! Looking forward to representing the Madico brand at The League Of Trainers doing trainings, and product demonstrations for the attendees.
Are you full time with Madico?
Yes I will be a full time ambassador of Madico starting on January 5, 2023.
Can people still hire you to train independently?
Yes, I am able to train anyone in the industry for Tint Training, PPF, & Clear Plex windshield protection film.
You have your own personal brand. Why didn't you remain independent?
My initial intention was to remain an independent brand until I found a company that aligned with my core values. Madico recognizes my contributions to the industry and has taken a supportive role—providing me with resources to better help the Madico dealer group and industry. I am excited to bring The Film Trainer experience to all of the Madico dealers throughout 2023 and beyond!
How do you feel about working for Madico?
It's always a beautiful thing when brands align with their visions of providing the proper support for their own dealers. For example, listening to what is happening in the marketplace and pivoting quickly to fill the gap and changing demands. Madico is open to alternative business practices in the world.
Madico has assembled a social media ambassador team to organically assist dealers.
It's important for suppliers to be connected to their community and its dealers because dealers work with the products and end consumers on a daily basis. They are oftentimes one of the best resources a supplier has to make adaptive changes in the marketplace.
What is your role at Madico?
I am full time employee and an ambassador for Madico. I will be assisting Madico dealers with modernizing their sales processes and hiring systems in addition to Tint, PPF, and Clear Plex Windshield Protection Film Training as the specialist in this category.
What is something about Madico that you learned that you didn’t know before?
Great questions—all of the films they manufacture are made in Pinellas, Florida and they are one of the very few manufacturers in the world making their films in house. Being able to manufacture your own films gives a company the advantage of quick adjustments in the marketplace.
For example, when COVID struck the marketplace, Madico was able to keep a steady inventory because they control the manufacturing of the products.
What advantages do you feel you bring to this position with Madico?
I have trained over 1,000 installers in hundreds of shops across the world, I am able to detect common flaws and gaps in businesses within the first few minutes of my visit from lead capturing systems to invoicing.
Most of the time, these problems can be solved through implementing business systems like Tint Wiz App, however most dealers still need proper guidance and coaching.
With this wealth of experience in hundreds of shops, Madico and I are able to harness this insight to create programs to help our dealers in their business systems & marketing efforts.
The Film Trainer Closing Statement
I am excited to debut The Film Trainer as a Madico Ambassador at Tinter Battles™ 2023 in Amelia Island. Madico is a company that has been around for 120 years and with their collaborative business approach—this is just the beginning. Madico is my Clear Choice.
Hey sir. Congratulations, you deserve that role. You now could do what you love and represent the brand with great history. Its amazing what the indsutry is making in the US, i hope the same will be in the nearest future in Europe. Live your dream sir, live your life, keep going. You do amazing job. Massive respect for you
Congratulations Marco! I think I speak for most everyone when I say that we are excited to see you in your new role! I can already see dozens of glowing comments eventually being posted from the people you’ve impacted in a positive way! It’s because anyone who’s worked with you or spent time around you knows that you are meant to do more, and that you’re capable of whatever you set your mind to.
I don’t know if you remember the first time you came down to Houston to help me, but I do! I had a couple new accounts that I needed help with setting up plotters and getting off the ground running, because I still had my regular work and I was organizing the tint competition and building out peel boards ect… I remember you kinda looking at me crazy as I had way too much to do! You stayed as long as it took to get everything done those days, knowing there’s no extra compensation coming, you just weren’t going to leave a fellow Tint’er behind. That’s when I knew you were different, I think you even asked at one point why I was doing all that and I’m sure my response was along the lines of it’s gotta get done somehow! For the next few years, I saw you attack your job the same way, never settling for good enough or doing the minimum. I’ve seen how many you’ve motivated to do better, encouraged and built up, always growing and doing more!
I’ve said it before and I’ll say it again, the greatest achievement in this business is to earn the respect of your peers, and you have mine sir.
Marco The Film Trainer is a one of a kind trainer I’ve seen him in action many times and he’s always delivered great knowledge in a precise
way. He’s helped develop many film installers in the industry by giving them the necessary knowledge detail by detail to make sure they know the ins and outs. He’s also shared his knowledge with me and he continues to if I ask him. I’m thankful to know him he’s truly a one of a kind guy. I’m super happy to hear he’s with a great company who recognizes what he contributes and continues to contribute to the Film Industry. Congratulations Marco!!!!! Hey Madico you got a super great guy on your team!!!!
Marco,
Papi and I incredibly proud of you brother! Super excited for your new role with MADICO. What an amazing opportunity to kick start the next year, you’re truly inspire me everyday! Can’t wait to see the new content with MADICO that’s yet to come… let’s go!!
Huge Congrats Marco! Madico is lucky to have “The Film Trainer” on their team. You not only bring a wealth of knowledge, talent, love and passion to the industry, you also bring your genuine heart, empathy and the want to help others to succeed, not only in this industry, but also in our personal lives. Super stoked for you and your family!
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